Contemporary Webdesign

At the beginning of the web design, developpers designed the desktop design of a website with conviction – the mobile version always ranked second. With the first iPhone, this development turned to Mobile First. Today it is now: Mobile Only. Both approaches have written numerous books. An entire generation of developers has been trained with the appropriate focus. At the same time, our own experience tells us that the usage context is important today. If you want to write a text that is longer than 280 characters, this will not be done on the phone but on the PC. What does contemporary webdesign mean? Depending on the context, location and ease of use, we prefer to use the digital everyday companion in combination or alternately. This increases our expectations of the services that should work equally well on every digital device. For example, users want to see the same high quality usability in a mobile app after they’ve already tried the desktop version.

The question of the context of use indicates that not all functions that are available on the desktop must also be mobile. Another place, circumstance and intention of use require in many cases also other functions and operating logics. For example, Babbel’s desktop interface differs largely from its mobile counterpart. However, the break in the daily repeated changes hardly noticeable, since the mix between desktop and mobile is balanced.

The context determines the functions

So there is no question as to whether Mobile Only is still the right approach. Rather, developers need to ask what kinds of devices to support and what context of use their digital product will use. Successful in this context will be a healthy mix of different functionalities. But what makes this successful mix and how do companies achieve an optimal, fluid experience across all channels for their users?

This would have made the question of mobile only also unnecessary, as it should go more to how developers can integrate their services best in platforms.

1.Optimum functionality across all channels – contemporary webdesign

If this is not the case, the service will be deleted with high probability. For example, about 80 percent of the users of an app remove it after the first use. The reasons are many: bad design, bad user experience, slow performance and crashes immediately after installation. In order for an offer to be able to meet users’ expectations and preferences in the long term, quality assurance should be given high priority.

2. Know your own customers – contemporary webdesign

Anyone who would like to successfully position themselves in the digital environment in the long term can not avoid placing the user in the focus of his work. The customers and their needs dictate the direction of development. Businesses should therefore be able to meet their needs at all times and adapt to new circumstances as needed. Against the backdrop of voice commerce, connected cars and the like, the challenges of ensuring a consistent user experience are becoming ever more demanding and, accordingly, more difficult to solve.

3. Question products and adapt to new requirements – contemporary webdesign

For a long time, digital products and apps have not been limited to traditional devices such as tablets or smartphones. Simply by the boom of the wearable market the number of different devices constantly increases. Fitness trackers, portable cameras, smartwatches, GPS tracking devices or smart clothing have their own requirements and challenges. They make the digital world part of everyday life and humans part of the IoT ecosystem. Therefore, more than ever, providers of digital products must consistently develop their solutions from the user’s perspective. Short loading times are no problem when browsing the Internet, the users are used to them. When opening and closing a smart door lock, things look different: Delays of a few seconds are already annoying. They demand fast response times with intuitive operation – right from the beginning, as alternatives are just a few clicks, touches and swipes away. This innovative power should go so far that entrepreneurs should not be afraid to cannibalize their own product.

With regard to App, another development is also concise: the trend is moving away from individual applications, which are limited to individual services or problem solutions, to platforms that bundle several functions and services under one roof. The Facebook Messenger, Payback, WeChat and Co. show how something like this can look in practice. It seems as if that has been outdated for over a decade, unchanged principle of the classic app that offer singular functions or services.
This would have made the question of mobile only also unnecessary, as it should go more to how developers can integrate their services best in platforms.

translated from : https://onlinemarketing.de