responsive webdesign

Responsive Webdesign

Responsive web design is as popular and important as never before in times of different playback devices. After all, what good is a well-designed website, but it can be inconvenient for, for example, younger customers, who often travel on smartphones and such devices. We live in a time of incredible biodiversity of so-called Smart Devices – in German: intelligent electronic devices. These are available in many different sizes and shapes. As a result, web content has to be adapted more and more. Due to the ever-increasing number of formats (the number of pixels in the horizontal multiplied by the number of pixels in the vertical), the front-end of a web page, that is, what you see directly in the browser, must be adapted to all these formats.

Responsive Design

The English term “responsive”, in the context of web design, refers to the automatic adaptability of a page to the size of the screen of the visitor of a website. This becomes clear on examples like Facebook, YouTube, etc., which are automatically adapted to different sized devices. In the “backend” of the website, ie the area that the programmer or web designer uses to build a page, this must be set exactly to the pixel numbers of the common formats. That this does not always succeed, can be seen when certain content of any website on the edge of the screen “disappear” or the contents are “squeezed” in the middle, although there would still be plenty of space at the two edges of the screen.


Creating a “responsive” website seems difficult at first glance. However, many providers of so-called “website builders” offer the simplest options for accomplishing the automatic adaptability of a page. This is usually so banal designed that you as the developer of the page only between the desired symbols must select, so for example you could customize his page for PC and tablet. Any combinations are possible. For advanced users it is possible to choose from which pixel number the view should be changed.


Having a clean “responsive” website is not standard, but is becoming more and more of a same. It has a tremendous impact on the integrity of a business if its website looks smooth and even innovative. This is particularly important in view of the advanced digitization of the globalized world and the extraordinary importance of the Internet. Visitors to a website usually decide in the first two to four seconds whether they are addressed by the site or rather not. This influences accordingly every further activity. This can often lead to a negative interaction of the potential customer with the provider.


A “responsive” website makes a lot of sense and should be implementable by the low effort. In addition, it is highly recommended to consider all devices and their different sized screens.

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